Matcon Rebrand
Born in 2002, reimagined in 2021
In late 2020 Matcon initated a process that resulted in a completely new brand identity for the company. There were three major initiatives involved in the effort:
A Brand Audit
In the first phase we looked at every form, brochure, poster, sign, etc., right down to the website to get an overall picture of what the current brand really was. We also considered messaging such as our brand values, mission and tagline, because those are also part of the larger brand. Then we looked at our competitions’ brands to see how we compared. In the end, we decided that our old brand didn’t convey the professionalism and personality that we wanted it to, so we decided to rebrand Matcon.
The Rebrand
We started the rebrand by defining our values and mission, since they would be the foundation for everything else. From there we created on a logo that represented our mission and values, while keeping symbol of the lion that everyone is familiar with. We also redefined our corporate fonts and color palette.
Bringing our new brand to life
With our new brand established we began the formidable task of redesigning everything that wears the Matcon logo, which is more than you might imagine: Business cards, signs, hardhats, vests and shirts, PowerPoint template, stickers, etc. It all culminated with a brand new website design (as you can see here), which will allow Matcon to grow well into the future.
GRATITUDE – GIVE IT. We appreciate what we have and maximize the opportunities that are presented to us.
RESPECT – SHOW IT. We value the abilities of our clients and teammates and honor their feelings and beliefs. We listen, learn, accept and admire the principles of others.
EMOTIONAL INTELLIGENCE – LIVE IT. We are aware of our own emotions and those of others, understand them and their value, reason with them and manage them, and never let them control us.
ACCOUNTABILITY – OWN IT. We are responsible for our decisions and actions and stand ready to justify them always.
TRUST – EARN IT. Our relationships are built on reliability. Our word is our bond, without excuses or compromises.
To place people and the environment first.
To efficiently build spaces that inspire, while creating opportunity for our team as well as our community.
To maintain the highest levels of professionalism, accountability, honesty and fairness in all our relationships.
To lead with passion, purpose and performance.